Marketing Manager Resume Template — ATS CV for Word and Google Docs
Most marketing resumes describe activity. Campaigns run, channels managed, posts published. All of that says what you were busy with, and none of it says what happened.
The people hiring you are spending money on the strength of your judgement. So every bullet in these files asks you for a number attached to money, volume or rate — and the change you made to move it. The prompts will not let you write “managed social media channels” without noticing.
What is in it
- Marketing manager (.docx) — the experienced layout. Summary, core skills, a dedicated Tools section, then experience with prompts for budget, cost per lead, customer acquisition cost and return on ad spend.
- Specialist and career change (.docx) — for specialists, coordinators, juniors and people moving into marketing from another field. Tools and certifications near the top, and a Marketing Work section that does not require a marketing job title.
- Start Here guide (.pdf) — the five numbers to find before you write anything, why B2B or B2C has to be in your first line, five grouped keyword lists, and weak-versus-stronger bullet examples.
- Plain text version (.txt) — for job portals that mangle formatting.
Why the tools section is its own heading
Marketing hiring is filtered on the stack as heavily as engineering is. HubSpot, Marketo, Klaviyo, GA4, Google Ads, Semrush — recruiters and screening systems search these as exact strings. The manager layout gives them their own block instead of burying them in a sentence about “the marketing technology stack”.
B2B or B2C in the first line
They are different jobs with different cycles, different budgets and different metrics, and a reader decides which one you are within a sentence. The summary prompt makes you say it rather than leaving it to be inferred from your employers.
What you need
Microsoft Word, Google Docs, Pages or LibreOffice. No design app and no subscription.
Four files, on your Downloads page the moment you buy. Buy it on Etsy — $9
Sold through my Etsy shop, ThePlainLedger, so the download, the payment and the buyer protection are all handled by Etsy.
Would you rather I rewrote it for you?
These are templates you fill in yourself. If you would rather hand the whole thing over, the ATS Resume Rewrite is made to order and comes back within 48 hours.
The other resume and CV templates are on the ATS Resume & CV Templates page.